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Zain Jordan has been awarded Best Digital Transformation Award at the Telecom Review Leaders’ Summit 2026, in recognition of its innovative, fully integrated digital ecosystem for subscriber registration, identity verification, and electronic contract signing. Powered by artificial intelligence and digital identity solutions, the ecosystem is designed to make subscribing to Zain’s services easier, faster, and more convenient, while delivering seamless experience across all customer service channels.

The award highlights Zain Jordan’s continued leadership in the local telecommunications market and its commitment to embracing the latest technological advancements to improve services and greater value for its customers. It also reflects the company’s ongoing efforts to bring innovative technologies into everyday customer experiences, making digital services more accessible, efficient, and convenient.

This recognition is a testimony to Zain Jordan’s continuous digital transformation journey, which has evolved through several key milestones. The journey began with the introduction of paperless contracts at Zain’s showrooms, followed by the implementation of electronic Know Your Customer (eKYC) solutions and integration with Sanad, Jordan’s national digital identity application. Most recently, the company introduced iris-based identity verification technology (EyeKYC), further advancing the way subscribers can verify their identities and complete their registrations.

Through this integrated ecosystem, Zain continues to simplify subscription procedures, enhance operational efficiency and reliability, and deliver smoother customer experience. The initiative also reflects Zain’s commitment to supporting Jordan’s digital transformation agenda and the objectives of the Economic Modernizations Vision, particularly by expanding the use of national digital identity in everyday services, promoting digital inclusion, and strengthening public-private sector collaboration to develop innovative solutions that respond to customers’ evolving needs.

The ecosystem gives subscribers the flexibility to complete their registration independently through digital channels or with the assistance of Zain’s teams at its showrooms and points of sale, as well as through its field sales teams. This allows customers to choose the channel that best suits their preferences, with support readily available whenever needed.

Earlier this year, Zain Jordan introduced its iris-based identity verification service (EyeKYC) in collaboration with IrisGuard, becoming the first telecommunications operator in the world to introduce iris-based subscriber identity verification inside its showrooms. Available to eligible subscribers at participating locations, the service provides an additional, convenient identity verification option. Iris data is used exclusively for identity verification, and Zain does not retain iris images or biometric data as part of the process, in accordance with the approved operating procedures.

Over time, the digital registration ecosystem has expanded to cover a wide range of Zain’s services, including prepaid and postpaid lines, monthly subscriptions, home internet, fibre-optic services, and 5G. The company has also extended its paperless registration procedures to Zain Cash services at its showrooms, using eKYC technology and the Sanad application. This reflects Zain’s commitment to making digital identity solutions an integral part of its services and extending their benefits to an increasingly wider range of customer interactions, in line with the requirements of each service.

These efforts have made the subscription process simpler and more convenient, reducing waiting times and the time and effort required for data entry and document verification. They have also improved data accuracy and contract completeness while significantly reducing reliance on paper and the associated handling, transportation, and storage requirements. Above all, the ecosystem supports Zain’s vision of delivering more seamless and efficient digital services while maintaining the highest regard for customer privacy and data protection.

The award was presented during the 20th edition of the Telecom Review Leaders’ Summit 2026, held at The Ritz-Carlton, Dubai, under the theme “Tech Intelligence Beyond Mobility.” The summit brought together senior executives, telecommunications operators, technology providers, regulatory authorities, and industry experts from around the world to explore the latest developments and emerging trends shaping the future of telecommunications, information technology, and digital services.